Your numbers

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$
Your owner earnings (SDE)Seller's discretionary earnings: profit plus your pay, plus any personal or one-off costs run through the business. Buyers base their price on this.$400,000

Business Value Range – a thought starter

Value you could add before you sell

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Where you could add the most value

These are starting points, not a plan. We don’t know your business yet. A Sale or Scale Readiness Review shows which of these fit, and what else is worth more.

Where you stand today

Bottom 25%MiddleTop 25%

We don’t value businesses. Your broker, accountant, investor or a Chartered Business Valuator does. We build the value before they do, whether you’re preparing to sell or to scale. These figures are illustrative, based on published small-business sale data (BizBuySell, IBBA Market Pulse; US figures) and common broker guidance.

Sources and assumptions

Typical multiples by size: IBBA / M&A Source Market Pulse Q4 2025 (about 2.0x owner earnings for deals under $500k, 3.0x for $500k–$1M, 3.1x for $1M–$2M) and BizBuySell sold service businesses 2021–2025 (median 2.38x on median owner earnings of about $156k; bottom 25% at 1.75x, top 25% at 3.13x). Your answers move you within that spread, scaled to your size, down to about 40% below the median, where many businesses don’t sell.

Customer concentration follows published broker guidance (discounts of roughly 0–5% at 10–20% of revenue up to 25–35% above 50%). Predictable revenue is capped at a 20% premium, below the published 0.5–1.0x for 50%+ contracted revenue, because repeat customers without agreements count for less. Reliance on the owner, financial records and profit trend are set conservatively, as no published figures exist for them. The 8% profit lift is an example: McKinsey found a 1% price rise lifts operating profit about 8% for a typical large company. Businesses above about $1M EBITDA are usually valued on EBITDA multiples. Not a valuation and not a promised result.